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Element Six, a member of the DeBeers Group, manufactures synthetic diamonds for industrial applications. Element Six's switch from Salesforce.com to Microsoft Dynamics CRM Online allowed them to standardize their business process in their global offices --while saving about half of their previous licensing fees. User adoption has grown as they work in a system that is easy to use and gives them a unified look at their customer data allowing seamless cross-selling between different divisions and supporting continual future growth of their business.